Miss Drag South Africa (NPC), is a national pageant where beautiful and intelligent hopefuls from across the nation vie for this prestigious title. The brand acts as an inclusive pageant for drag queens, genderqueers and trans bodies.

The slogan of the brand is ‘Drag with A Purpose’, which it aims to inspire ordinary people that carry out extraordinary things to advocate the advancement of LGBTQIA+ rights, drag culture, serve as agents for change and uplift their communities by serving as positive role models.